I found
Dagmar last year when I saw this skirt on the naughty-but-nice Net-a-Porter site. Its green camouflage pattern is really flattering, and the zips on the side make it a little more fun than a normal pencil skirt would be. It's also very stretchy, so even on 'fat days' I can fit into it. I've worn the skirt so many times now that I think a lot of people think its sewn onto to me; still it doesn't show any signs of wear and tear. Plus it can just be shucked into the washing machine time and time again.
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| Here I am wearing my Dagmar skirt, posing with the Moomin troll. |
This is why I like a lot of Swedish brands; even H&M - which after all is a value fashion brand - makes items that last a lot longer than their British or Spanish counterparts. I''m not naming any names, but you know that irritation when a t-shirt turns bobbly or stretched after just one wear and wash. Or when the label tells you that a simple skirt of shirt needs dry cleaning - or worse still - the label says 'Do not wash'. What is that all about?
Swedish House of Dagmar is a quirky label, designed by three Swedish sisters. Tall, blonde and beautiful, I'd have to hate them, would they not produce such fun an wearable clothes.
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The three beautiful and talented sisters
behind the Dagmar label |
One of their most important fans is the Swedish Crown Princess Victoria, so
once again I'm wearing clothes favoured by Royalty. I must be getting old.
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| Princess Victoria wearing a Dagmar dress. |
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