Sunday, 13 September 2015

German Literary Critic Reviews IKEA Catalogue


I just had to share this with you. The new IKEA catalogue is out and is reviewed by a German literary critic. This shows what brilliant PR people those cunning Swedes are. I'm almost jealous. (Very, actually).

2 comments:

Hilary Melton-Butcher said...

Hi Helena - thanks for posting .. I'd have missed this completely. What a brilliant ad - couldn't agree more ... and what a great way to talk about novel writing. Great fun to read ... and now I want to see a new Ikea catalogue! Loved the definitions of happiness too ...

Cheers Hilary

Helena Halme said...

Hilary, me too, my first thought was, 'Oh, I need to get the new catalogue.' Even though I need absolutely nothing from IKEA!